ResearchY — Project Access

Wrong password

ResearchY — GTM Intelligence

Sports Betting · Melbet Focus, RU Market
Opportunity Map — Segments × Needs
Saturated (0)
Opportunity (20)
Hover over cells to select zones.
Competitor Landscape — Competitors × FeaturesCoverage 0–12 (inverted)
Opportunity (0)
Threat (12)
Hover to analyze competitive coverage.

Conversion & Retention Drivers — First-Deposit + Churn Predictors

Top 3 first-deposit / retention factors per segment. Risk Index: 10 = maximum, 0 = minimum.

Kano Analysis — Feature Classification by Segment

Categories: Must-Have (dealbreakers), Performance (more is better), Attractive (nice bonuses), Indifferent.

SWOT-5 — Funnel Metrics Factor Analysis

S = strength, W = weakness, O = opportunity, T = threat, X = wildcard. Impact 1-10, Probability 0-1. Breakdown by metrics: C1, CTR, CPM, LT, AvP.

GTM Bundles — Priority Go-to-Market Plays

Segment × needs × features × channel bundles with SWOT-adjusted benchmarks and expected ROI. Sorted by priority.

Hypotheses & Tests — Hypotheses → Ad Campaigns

Hypotheses from SWOT analysis and Opportunity Map transformed into advertising campaigns. Status: from hypothesis to real-traffic validation.