3 key first-purchase drivers for each segment of the Parasol DEX. Conversion Impact: 10 = maximum, 0 = minimum.
Categories: Must-Have (users leave without it), Performance (more is better), Attractive (nice bonus), Indifferent (no impact).
S = Strength, W = Weakness, O = Opportunity, T = Threat, X = X-Factor. Select metric to view factors that shift it. Impact 1-10, Probability 0-1.
Segment + channel + needs/features (pills) + value proposition, with base vs SWOT-adjusted funnel benchmarks and expected ROI per bundle. Dominate tier unlocks bundles after the first three; hover metrics for tooltips.
Hypotheses from SWOT-5 and Opportunity Map for Parasol DEX: from draft to traffic validation.