All research observations for the segment, grouped into a single catalog: what we observed, when it triggers, the expected funnel shift, and what it is based on. Some cards are open; the rest unlock with the premium password.
S = Strength, W = Weakness, O = Opportunity, T = Threat, X = X-Factor. Select a metric to see the factors that shift it. Impact 1–10, Probability 0–1.
Segment + channel + needs/features (pills) + value proposition, with base vs SWOT-adjusted funnel benchmarks and expected ROI per bundle. The first three bundles are open; the rest unlock with the premium password. Hover metrics for tooltips.